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Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? AdvertisementThanks to the help of her team, TikTok star Alix Earle has attended exclusive events and graced magazines like Cosmopolitan, Nylon, and Elle. She works with the agency Align PR, which also represents celebrities and influencers like podcasters Cody Ko and Noel Miller, TikTok star Remi Bader, and creator Davis Burleson. This story is available exclusively to Business Insider subscribers.
Persons: , TikTok, Alix Earle, Elle, Earle, Cody Ko, Noel Miller, Remi Bader, Davis Burleson Organizations: Service, Business
Surprise: Not every YouTuber edits their own videos. Often a behind-the-scenes gig, the lives and career paths of YouTube editors aren't as public as the stories behind the platform's stars. But like freelance work in media more broadly, many YouTube editors are still figuring out how to structure their payment rates and hours. And unlike in Hollywood where unions often dictate labor terms, YouTube editors are often on their own. Business Insider connected with editors, creators, agents, managers, and other digital-media industry professionals to learn more about the work of editors on YouTube.
Persons: Nicholas Stanley Erhart, Brittany, Broski, Tomlinson, YouTubers, Tony Santos, Thomas Frank, Cam Peddle Organizations: Business, YouTube Locations: Hollywood
It's been a challenging fundraising year for creator-economy startups. Some creator upstarts have still managed to raise millions of dollars in 2023 despite constraining macroeconomic conditions. Link-in-bio upstart Hype in April announced it had raised a $10 million Series A. "We knew going into it that we are fundraising in arguably the most challenging fundraising environment in recent times," said Arthur Leopold, cofounder of the creator-marketing platform Agentio and a former president at Cameo. The funding ranged from a few million dollars to as much as $70 million for one startup.
Persons: It's, upstarts, Andreessen Horowitz, VCs, Kara Burney, Arthur Leopold, Leopold, Agentio, Steven Galanis, YouTuber Cody Ko, PitchBook Organizations: PitchBook, Business, Abstract Ventures, Founders Fund, Silicon Valley Bank, Craft Ventures, AlleyCorp Locations: Web3, Silicon, North America
Influencers are using short-form video to advertise their podcast clips. As more influencers have turned to video podcasting, short-form video clips have become an effective driver to build buzz and reach new audiences, according to industry insiders. Others use short-form platforms to share repackaged podcast clips and reach a new audience. Tutson's Studio71 has nearly 150 active podcasts in its network with creators, influencers, and YouTubers releasing both audio and video formats across several platforms. In addition to reach, short clips can also help an influencer earn revenue.
Influencers are using short-form video to advertise their podcast clips. As more influencers have turned to video podcasting, short-form video clips have become an effective driver to build buzz and reach new audiences, according to industry insiders. Others use short-form platforms to share repackaged podcast clips and reach a new audience. Tutson's Studio71 has nearly 150 active podcasts in its network with creators, influencers, and YouTubers releasing both audio and video formats across several platforms. In addition to reach, short clips can also help an influencer earn revenue.
A new wave of podcast networks has emerged to help creators make content and earn money. Here's a breakdown of seven leading podcast networks that work with social-media influencers. "We are creator-led 100%," Faucett, now executive producer at TMG Studios, told Insider. "To expand podcast reach and earnings, we can also help implement additional strategies tailored to the creator — anything from Snapchat distribution to podcast clip services." Here are the top seven podcast networks for influencers, listed in alphabetical order by company name:
TikTok videos tagged #AndrewTate have been viewed 12.7 billion times, according to the company’s hashtag page. But even that attention builds online momentum for Tate as a flashpoint in modern internet culture, one that some creators are refusing to encourage. “I’m getting a lot of hate and my family is at risk.”In the video, which was an episode of the “Tate Speech” podcast, Tate and his brother, Tristan Tate, responded to accusations of sexism and misogyny. “Pizzagate” conspiracy theorist Mike Cernovich describes Tate and his brother, Tristan Tate, as his “friends.” Tristan Tate, who co-hosts the podcast “Tate Speech” with Andrew Tate, espouses views similar to those of his brother. As paying subscribers flooded TikTok with videos of Tate, popular creators scrambled to confront him over his misogynistic statements.
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